WAC Lighting 1984年成立于美國紐約,一直專注于高端照明設備的研發(fā)與制造,是建筑照明、裝飾照明以及智能吊扇等領域的領先制造商,在美國專業(yè)照明領域享有很高的聲譽。旗下擁有眾多品牌,包括Modern Forms、dweLED、WAC Lighting、LIMITED和AiSPiRE。
Plattsburgh工廠將專注于產品組合中所有品牌的定制產品,它還將在為所有品牌設計新產品和開發(fā)新的豪華飾面方面發(fā)揮戰(zhàn)略作用。Schonbek是一個全球品牌,在歐洲、澳大利亞和中東地區(qū)都有固定、完善的分銷渠道,此次收購也將有助于WAC開拓新的市場領域。交易的完成取決于各種完成條件, 預計將于2021年6月30日完成。
WAC聯合首席執(zhí)行官Dirk Wald表示,“很高興收購豪華水晶燈品牌Schonbek,未來將繼續(xù)與Plattsburgh的杰出人才合作,引領并發(fā)揚其引以為豪的傳統。同時,7月1日之后,為確保Plattsburgh工廠的未來發(fā)展,將對其運營進行投資。首先是計劃了數月的殺手級新產品發(fā)布,充分發(fā)揮了WAC在靈活產品開發(fā)方面的優(yōu)勢,新的Schonbek產品將于今年秋天在紐約和蒙特利爾同時亮相,這也將是Schonbek歷史上最大規(guī)模的產品推介會。”
According to Dirk Wald, an industry visionary who co-founded Modern Forms, dweLED, WAC Landscape, LIMITED, and AiSPiRE brands, “We are excited to acquire the Schonbek brand of luxury crystal lighting and collaborate with the talented people in Plattsburgh to continue this proud tradition. After July 1st, there will be a period of investment in the operations necessary to secure the future in Plattsburgh, beginning with a KILLER new product launch that we have been planning for several months, in anticipation of this acquisition. Leveraging WAC’s strengths in nimble product development, the new Schonbek product launch, to be unveiled simultaneously in New York City and Montreal this coming Fall, will represent the largest product introduction in the history of Schonbek.”
曾擔任Schonbek Lighting Worldwide總裁兼首席執(zhí)行官的Andrew Schonbek表示,“與Dirk一起工作真是一件樂事,我親眼目睹了他的創(chuàng)造力,對產品的熱情、無可挑剔的設計感以及對客戶的理解和擁護。我預計,這些獨特的才能很快將在Schonbek的創(chuàng)意復興中得到體現,這將使它再次成為一個領先的、前沿的品牌。據我所知,沒有人比Dirk和WAC能更好地繼承自1870年以來四代Schonbeks人努力建立的事業(yè)?!?/p>
“My family and I were thrilled to hear this news," says Andrew Schonbek. "Working with Dirk was a joy, as I witnessed first-hand his creative energy, passion for the product, impeccable design sense and understanding and advocacy of customers. I predict that these unique talents will soon find expression in a creative renaissance at Schonbek that will once again position it as a leading, cutting edge brand. There’s nobody I know of who’s better positioned than Dirk and WAC to carry forward the legacy that four generations of Schonbeks labored to build since 1870."
關于Schonbek
1870年,24歲的波西米亞玻璃制造商AdolfSchonbek離開了家族玻璃廠,開始了自己的水晶吊燈事業(yè)。他堅信水晶與燈的融合是對這種美麗材料的最好詮釋。自創(chuàng)立以來,Schonbek精于定制水晶吊燈的制造,從白宮到白金漢宮,還有豪華酒店、渡假村、賭場、宮殿或私人豪宅,到處都能看到Schonbek的身影,是享譽全球的豪華水晶照明品牌。www.schonbek.com
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